Behind the Logo

Movement, simplicity and aggression. When designing our logo it was imperative to create a sense of movement. We wanted our logo to appear as though it is moving vigorously through the air with force behind it. This was achieved through sharp edges and tapered points. Keeping our logo clean, simple and sleek was a main emphasis in the design. A simple logo has many advantages, as it is easily recognizable and versatile. Finally, we wanted to incorporate a sense of aggression and power in the design. The forward lean of the head depicts aggression, as well as the sharp focused eyes, bold ridge and sharp bill.