Culture is so important to us. It’s what drives us, it’s what defines us, it’s woven into the very fabric of our DNA. Our culture is seamlessly aligned with our vision and core purpose: to transcend the boundaries of sports. We believe a strong cohesive culture is what propels organizations to greatness. For us, it starts with four fundamental principles; they are the foundation of what makes us Falco. We simply refer to them as B.I.R.D.


Believe: To accomplish great things, we must not only act, but also dream, not only plan, but also believe. All of our employees believe they are vital to the success of the company, regardless of their position, experience or role. Everyone must think like an entrepreneur. We all believe we can have a lasting impact on the brand.

Integrity: Integrity is the basis for everything we do. We live in a world where integrity isn’t talked about nearly enough. We live in a world where “the end justifies the means” has become acceptable. We believe trust is the backbone of all successful relationships. Without trust, we have nothing. We are a brand the athlete can trust.

Relationships: The relationships we build with our customers are of the highest importance. Engagement is the essential building block of all successful relationships and the emotional foundation of success. We treat our employees and customers with dignity and respect, we encourage different points of view, and we seek honest, timely, and direct feedback. Active collaboration in business is not only important for success, it is absolutely essential.

Drive: Our relentless effort to provide the athlete with the best products on the market is one of the staples behind our vision. We are energized, passionate and determined to serve the needs of all athletes. We constantly ask, “What can we do better?” and when we achieve it, we will ask it again. If one thing fails, try another. Fix. Do. Adjust. Move. Act. Ask. We must always be moving forward. It is a never-ending cycle of commitment and drive, all to serve you, the athlete.


Our four fundamental principles support three vital elements that contribute and push us one step closer to our core purpose. They are innovation, growth and authenticity.



Innovation: We must be a brand powered by innovation. We strive to generate and tailor many ideas, and in doing so open our vast envelope of innovation. We believe more ideas lead to better ideas, and better ideas lead to innovation--our lifeline for growth. We are committed to supplying athletes with the best and most innovative products on the market. Innovation is absolutely essential for survival.

Growth: Growth allows us to contribute to so much more than just the bottom line. Growth allows us to have a greater impact on our communities, and to give back on a grander scale. It allows us to understand the needs of athletes in new market sectors and solve those needs with innovative products. Growth allows us to bring in bright, creative and passionate employees. Focusing on growth keeps everyone on the same tempo and the company’s culture aligned for success.

Authenticity: We can’t express enough the importance of authenticity. When authenticity comes from the heart, there’s real purpose behind every decision, product and service. When we look at authenticity, we think of pioneers, we think of leaders, we think of people and organizations that have changed the world. The brands that have the greatest impact tend to have one thing in common: they all deliver their impact in an authentic way.


In everything we do at Falco, we aim at creating one Experience.



The Experience: We aspire to be more than a product company, more than a service company; we aim to be an experience company. Great experiences are not forgotten, they are imprinted on our minds. An great experience is what nourishes trust and grows relationships. We want our products and services to serve as a tool in helping produce the greatest experiences. Great products always win, but great experiences always live. Nobody roots for products, all the products we produce must be tethered to something more compelling and profound: the experience.